THE SAREE ON SOCIAL MEDIA – A note on the concept
Since the start of the pioneering social media initiative “100 Saree Pact” in 2015, the Saree has gained immense visibility on social media platforms with the mushrooming of various pacts and groups. The Saree has hence become the topic of conversations, a mode of self-expression, and the cornerstone of varied debates and articulations. Never before in its long history, since time immemorial, has the Saree been talked about in such a self-conscious manner so voraciously.
As The Saree Festival (which since 2014 has predated the social brouhaha around the drape, and is India’s first unique celebration of the Saree) turns five years old, we invite you to explore this new wave – our collective love-hate relationship with the Saree on social media. Love, because such an engagement sings the glory of India’s classical drape, making it viral, gathering newer enthusiasts into the magical fold of the Saree, and foregrounding the valuable and glorious handlooms of India. And yet the sweet story is not without bitter / sour edges, tinted as it is with notes of humour, and if one may be forgiven for saying so: also sometimes stupidity, mediocrity, and indefatigable narcissism; this especially so from the perspective of the cognoscenti or the unassuming un-self-conscious ‘regular’ saree wearer.
The Saree Festival 2018 design explores these conflicting emotions in a quirky and fun way, celebrating the grand contemporary social media presence of one of India’s primary markers of beauty and aesthetics. Jai Saree!
THE #SocialSaree CHALLENGE
For The Saree Festival, Delhi (4-6 May)
Since the last three odd years, the Saree has gained immense visibility on social media platforms with the mushrooming of various pacts and groups. The Saree has hence become the topic of conversations, a mode of self-expression, and the cornerstone of varied debates and articulations.
Celebrate the grand contemporary social media presence of our beloved Saree with our new challenge:
Post a rambling / reflection / thought on any aspect of “The Saree in Social Media” that catches your fancy! Make it fun, serious or ironic… Post a crazy photo, or a mad video: in spirit of appreciation, critique or celebration!
- Share it on your social handles.
- Tag 3 friends; and share the thesareefestival.com URL with your posts.
- Send a direct message to instagram.com/saree.man alerting us to your post.
- Post latest by 6th May
- Detailed “The Saree in Social Media” concept on the festival website
- Use the tag #socialsaree with you post
Three lucky winners will receive a beautiful saree from the festival collections. Post away!